北海道を世界に発信する企業プロジェクトチーム COOL HOKKAIDO(クール北海道)

COOL HOKKAIDO(クール北海道)とは

  • 食
  • 観光
  • サービス
  • 歴史
  • 風土

Hokkaido has many resources to be proud of - such as safe and healthy foods nourished by rich nature, tourism, resources, high-quality products and services, lifestyle of co-existence with nature fostered by its history and climate, and its openness to others. "Cool Hokkaido" is a project to promote Hokkaido and its resources to ASEAN countries. Based on this strategy, with the aim of deepening ties through exchanges between Hokkaido and ASEAN countries and revitalizing the economy of both regions, we were established with the co-funding of eight private companies.

クール北海道は北海道をASEAN各国へプロデュースします。

クール北海道ベトナムフードサービスは、現地パートナーと共に道産食材を広め、その価値向上をサポートします。

Cool Hokkaido Food Service Company のFunction

MEAT BANK

ベトナム ホーチミンシティに北海道を体験してもらう第一号店をOPEN

In July 2018, we opened a restaurant, “MEAT BANK” in a commercial area of District 1, Ho Chi Minh City (Hai Trieu, Ben Nghe, District 1 / TEL 028-3915-3767), jointly operated by Cool Hokkaido and our local partner company, “DL Investment”. We have been providing beef, seafood, rice and sake to restaurants and stores in Vietnam, and we launched our first directly-operated restaurant in order to evangelize cooking method and recipe proposal directly to local consumers in Vietnam, in addition to the B2B business. The MEAT BANK has 200m2 of floor-space with tables for 80 people, and serves steak, beef cutlet, hamburger steak and other dishes with holstein beef imported from Hokkaido. Our target customers are middle-income group of Vietnamese people. With Japanese style of hospitality (Omotenasi) and wide selection of menu items, we are making our restaurant for customer satisfaction while being real-world marketplace of Hokkaido beef for buyers from local restaurants.

MEAT BANKMEAT BANKMEAT BANK

We are conducting marketing activities such as Hokkaido fair at restaurants, introducing recipe utilizing Hokkaido food materials, to promote sales and expand sales channels of food materials from Hokkaido., in order to promote Hokkaido brand with accurate information in each respective ASEAN countries.

    Past activities (selected):
  • Hokkaido Seminar (Hotel Nikko Saigon: 2016 and 2017)
  • Exhibiting Hokkaido food booth at Japan Vietnam Festival (2016 and 2018)
  • Hokkaido fair at restaurants in Ho Chi Minh City, Bangkok and Dalian
  • Conducting business meeting / tasting meeting at Ho Chi Minh City, Bangkok and Dalian
  • Hokkaido recipe distribution with major recipe websites such as cooky.vn and Maeban.th

顧客ターゲティング戦略

In addition to marketing activities, our business scope also covers actual exports of Hokkaido products as well as imports at the destination countries. In order to meet the increasing demand created by our promotion activities we are supplying Hokkaido products to local restaurants, hotels and retail outlets.

アジア各国への輸入販売

会社概要

Trade Name

  • COOL HOKKAIDO CO.LTD.

Board Members

Kenji Koganezawa / President
  • Chairman of the Board, IT-Communications, Inc.
  • President, Hokkaido (Marketing) Institute of Research, Ltd.
Tatsuya Hori / Director
  • IT-Communications, Inc. Special Advisor
  • Hokkaido (Marketing) Institute of Research, Ltd.
    Chairman of the Board
  • Hokkaido Gymnastic Exercises Association President
  • Former Governor of Hokkaido
Takahiro Otsuka
  • Regional General Director South East Asia,
  • IT-Communications, Inc., Director General Manager
  • Cool Hokkaido Vietnam Co. Ltd.,
  • General Director
  • Cool Hokkaido Vietnam Food Service Co. Ltd.
  • General Director
  • Hokkaido business collaborator
Takumi Yoshimuira / Executive Officer
  • Assigned from The Hokkaido Shimbun Press
Motoaki Sasaki / Auditing Officer and Advisor
  • Sasaki & Partners Law Office Representative Partner and Lawyer
Yoshimi Takeuchi / Auditing Officer
  • IT-Communications, Inc. Director
  • Hokkaido (Marketing) Institute of Research, Ltd. Director

Affiliate companies

  • COOL HOKKAIDO VIETNAM CO.LTD.
  • COOL HOKKAIDO FOOD SERVICE CO.LTD.

アクセスマップ

Hokkaido Keizai Center Building,2-1 Kita 1 jo Nishi 2 chome, Chuo-ku,Sapporo, Hokkaido, Japan
TEL : 011−200−1196