Hokkaido has many resources to be proud of - such as safe and healthy foods nourished by rich nature, tourism, resources, high-quality products and services, lifestyle of co-existence with nature fostered by its history and climate, and its openness to others. "Cool Hokkaido" is a project to promote Hokkaido and its resources to ASEAN countries. Based on this strategy, with the aim of deepening ties through exchanges between Hokkaido and ASEAN countries and revitalizing the economy of both regions, we were established with the co-funding of eight private companies.
We are conducting marketing activities such as Hokkaido fair at restaurants, introducing recipe utilizing Hokkaido food materials, to promote sales and expand sales channels of food materials from Hokkaido., in order to promote Hokkaido brand with accurate information in each respective ASEAN countries.
In addition to marketing activities, our business scope also covers actual exports of Hokkaido products as well as imports at the destination countries.
In order to meet the increasing demand created by our promotion activities we are supplying Hokkaido products to local restaurants, hotels and retail outlets.