Hokkaido has many resources to be proud of - such as safe and healthy foods nourished by rich nature, tourism, resources, high-quality products and services, lifestyle of co-existence with nature fostered by its history and climate, and its openness to others. "Cool Hokkaido" is a project to promote Hokkaido and its resources to ASEAN countries. The project is led by Hokkaido companies as its core, with other domestic companies, funded with joint investment. Based on this strategy, our company was founded in November 2014 to strengthen the bond and activate the economy of both regions, by joint investment of 11 private companies.
As a first step, we have established Cool Hokkaido Vietnam locally to provide support for business expansions of Hokkaido companies
As our first project of "Cook Hokkaido", we are currently working to launch "Hokkaido Village", a place to experience and share real Hokkaido in Ho Chi Minh city, Vietnam. Hokkaido Village cosists of a sophisticated food court which is unrivaled to even the ones in Japan and where people can enjoy a wide variety of Hokkaido's food culture, a cooking studio to learn and educate about Hokkaido culinary culture, studios to produce and resell Hokkaido quality sweets and rice balls, a cafe to provide information about Hokkaido, specialty stores of Hokkaido products, and so on. Only the shops related to Hokkaido are accepted to open branches in the Hokkaido Village, as we hope more and more local citizens become fans of Hokkaido and visit their shops in Hokkaido as tourists. As a gateway for Hokkaido companies, we will utilize Hokkaido Village to assist them in finding local partners and in expanding their business to multi-site operations. We will manage and produce Hokkaido Village as a business platform to activate Hokkaido.
Vietnam's city of commerce, Ho Chi Minh is leading the consumers market and culture of Vietnam, whose economy has been rapidly growing, with young people in their 10's to 30's playing its key role. Korea has successfully penetrated the market with their products by promoting their idol dancers focusing the youngsters of Vietnam and utilizing it as a breakthrough. with a long term strategy, Hokkaido Village will promote the branding of Hokkaido aiming at the young generation(s). The village will be established in the best location to attract various people especially the youth.
Being a country with national average age of 28, Vietnam has many rich young people with their fortune gained from succeess in their business and Hokkaido Village targets the entire youth by providing various different entertainment for various classes while providing unified overall quality.