北海道を世界に発信する企業プロジェクトチーム COOL HOKKAIDO

COOL HOKKAIDO(クール北海道)とは

  • 食
  • 観光
  • サービス
  • 歴史
  • 風土

Hokkaido has many resources to be proud of - such as safe and healthy foods nourished by rich nature, tourism, resources, high-quality products and services, lifestyle of co-existence with nature fostered by its history and climate, and its openness to others. "Cool Hokkaido" is a project to promote Hokkaido and its resources to ASEAN countries. The project is led by Hokkaido companies as its core, with other domestic companies, funded with joint investment. Based on this strategy, our company was founded in November 2014 to strengthen the bond and activate the economy of both regions, by joint investment of 11 private companies.

クール北海道は北海道をASEAN各国へプロデュースします。

As a first step, we have established Cool Hokkaido Vietnam locally to provide support for business expansions of Hokkaido companies

クール北海道ベトナムフードサービスは、現地パートナーと共に道産食材を広め、その価値向上をサポートします。

Cool Hokkaido Food Service Company のFunction

北海道ヴィレッジの立ち上げへ

ベトナムの首都ホーチミンに北海道を体験してもらう第一号店をOPEN

As our first project of "Cook Hokkaido", we are currently working to launch "Hokkaido Village", a place to experience and share real Hokkaido in Ho Chi Minh city, Vietnam. Hokkaido Village cosists of a sophisticated food court which is unrivaled to even the ones in Japan and where people can enjoy a wide variety of Hokkaido's food culture, a cooking studio to learn and educate about Hokkaido culinary culture, studios to produce and resell Hokkaido quality sweets and rice balls, a cafe to provide information about Hokkaido, specialty stores of Hokkaido products, and so on. Only the shops related to Hokkaido are accepted to open branches in the Hokkaido Village, as we hope more and more local citizens become fans of Hokkaido and visit their shops in Hokkaido as tourists. As a gateway for Hokkaido companies, we will utilize Hokkaido Village to assist them in finding local partners and in expanding their business to multi-site operations. We will manage and produce Hokkaido Village as a business platform to activate Hokkaido.

Experience Exciting Hokkaido!

北海道ヴィレッジの目的

機能
  • A place to experience Hokkaido, a place to provide information to attract tourists, and a base for cultural exchange with local citizens
  • A gateway for Hokkaido companies to launch business (e.g. francise) and their showcase in Vietnam
業態
  • An entertainment complex integrating restaurants, shops, beauty salon, adult educations, live music and factories.
  • A tour desk to promote travel to Hokkaido, and planner for its promotion events
  • Direct operation by "Cool Hokkaido Village", a joint venture of Hokkaido and local companies (with some tenants operated by Hokkaido companies which owns local subsidiaries in Vietnam)
特徴
  • Stands in good location, fashionable space, services with attention to details
  • Not only a place for eat, but also a place for lifestyle and cultural influence such as cooking studio, video broadcast and hair dressing.
  • Delicious dishes with outstanding characters
  • Only the companies with real (brick and mortar) existence in Hokkaido are participating
  • The stage will be busy featuring performances of music and art from the youth in the community.
  • Something New, Every Month!
    There's always something new going on.

ブランド化 マーケティング戦略

コアベネフィット=そこでは本物の北海道、日本を体験できる

  1. 北海道産食材比率の高さ
  2. 北海道の人気店舗が出店
  3. 高い日本人比率
  4. 北海道をイメージした演出
  5. 日本を学び体験する機能
  6. 日本品質による現地生産

顧客ターゲティング戦略

若年層全般を対象にクラス別にアプローチを図る

Vietnam's city of commerce, Ho Chi Minh is leading the consumers market and culture of Vietnam, whose economy has been rapidly growing, with young people in their 10's to 30's playing its key role. Korea has successfully penetrated the market with their products by promoting their idol dancers focusing the youngsters of Vietnam and utilizing it as a breakthrough. with a long term strategy, Hokkaido Village will promote the branding of Hokkaido aiming at the young generation(s). The village will be established in the best location to attract various people especially the youth.
Being a country with national average age of 28, Vietnam has many rich young people with their fortune gained from succeess in their business and Hokkaido Village targets the entire youth by providing various different entertainment for various classes while providing unified overall quality.

ベトナム 年齢層 2014年

会社概要

Trade Name

  • COOL HOKKAIDO CO.LTD.

Board Members

Kenji Koganezawa / President
  • Chairman of the Board, IT-Communications, Inc.
  • President, Hokkaido (Marketing) Institute of Research, Ltd.
Tatsuya Hori / Director
  • IT-Communications, Inc. Special Advisor
  • Hokkaido (Marketing) Institute of Research, Ltd. Chairman of the Board
  • Hokkaido Gymnastic Exercises Association President
  • Former Governor of Hokkaido
Motoaki Sasaki / Auditing Officer and Advisor
  • Sasaki & Partners Law Office Representative Partner and Lawyer
Yoshimi Takeuchi / Auditing Officer
  • IT-Communications, Inc. Director
  • Hokkaido (Marketing) Institute of Research, Ltd. Director

Affiliate companies

  • COOL HOKKAIDO VIETNAM CO.LTD.
  • COOL HOKKAIDO FOOD SERVICE CO.LTD.

アクセスマップ

Hokkaido Keizai Center Building,2-1 Kita 1 jo Nishi 2 chome, Chuo-ku,Sapporo, Hokkaido, Japan
TEL : 011−200−1196