Hokkaido has many resources to be proud of - such as safe and healthy foods nourished by rich nature, tourism, resources, high-quality products and services, lifestyle of co-existence with nature fostered by its history and climate, and its openness to others. "Cool Hokkaido" is a project to promote Hokkaido and its resources to ASEAN countries. Based on this strategy, with the aim of deepening ties through exchanges between Hokkaido and ASEAN countries and revitalizing the economy of both regions, we were established with the co-funding of eight private companies.
In July 2018, we opened a restaurant, “MEAT BANK” in a commercial area of District 1, Ho Chi Minh City (Hai Trieu, Ben Nghe, District 1 / TEL 028-3915-3767), jointly operated by Cool Hokkaido and our local partner company, “DL Investment”. We have been providing beef, seafood, rice and sake to restaurants and stores in Vietnam, and we launched our first directly-operated restaurant in order to evangelize cooking method and recipe proposal directly to local consumers in Vietnam, in addition to the B2B business. The MEAT BANK has 200m2 of floor-space with tables for 80 people, and serves steak, beef cutlet, hamburger steak and other dishes with holstein beef imported from Hokkaido. Our target customers are middle-income group of Vietnamese people. With Japanese style of hospitality (Omotenasi) and wide selection of menu items, we are making our restaurant for customer satisfaction while being real-world marketplace of Hokkaido beef for buyers from local restaurants.
We are conducting marketing activities such as Hokkaido fair at restaurants, introducing recipe utilizing Hokkaido food materials, to promote sales and expand sales channels of food materials from Hokkaido., in order to promote Hokkaido brand with accurate information in each respective ASEAN countries.
In addition to marketing activities, our business scope also covers actual exports of Hokkaido products as well as imports at the destination countries.
In order to meet the increasing demand created by our promotion activities we are supplying Hokkaido products to local restaurants, hotels and retail outlets.